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Why your brand needs to be in the right memory — Not just the right ad
Picture two scenarios. It's Friday afternoon and someone's thinking about grabbing coffee before a long commute home. They don't Google "best coffee near me." They just think and a brand appears. Maybe it's Starbucks. Maybe it's a local spot they love. Whichever one comes to mind first has a significant advantage in winning that purchase. Now picture a VP of Finance who's been tasked with finding a new treasury solution. She doesn't start by searching LinkedIn. She starts by

Blaire Kelley
Apr 163 min read
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